Worn
A peer-to-peer clothing resale platform: a consumer product where the same person may be a buyer one day and a seller the next.
- Industry
- Consumer marketplace
- System category
- Marketplace / Consumer Technology
Try the buying journey
Filter the listings, open an item and buy it. The steps below follow what you do in the phone.
- 1Browse
- 2View item
- 3Buy
- 4Confirmed
From the product
The real thing
Product images supplied by the founder.
Home: categories, an editorial feature and new listings. 
Search: filters and results.
The problem
A resale marketplace has to work for two sides at once. Listing an item needs to be quick enough that sellers bother, and browsing needs to be good enough that buyers find something worth buying.
What was built
A consumer-to-consumer marketplace for second-hand clothing, with listings, categories, item pages and the journeys for both buying and selling.
What the system does
Product listings
Items listed by individual sellers.
Fashion categories
Browsing organised around how people shop for clothes.
Item detail
A page for each item with what a buyer needs to decide.
Buying journey
From discovery to purchase.
Selling journey
From wardrobe to live listing.
How it fits together
Two journeys, one marketplace
The product is shaped by the two paths through it.
- 1
List
A seller creates a listing for an item.
- 2
Discover
Buyers browse by category and open items they like.
- 3
Buy
The buyer completes the purchase from the item page.
More work
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Need something built to this standard?
Tell us what you're trying to build or fix. You'll hear back from the person who would lead the work, with questions rather than a sales deck.